For independent local businesses.

More than half of customers now ask AI.We stress-test its answers and uncover the angles that put you first.

The first one is free.

The rest come together for $199, $499 or $999, set by what they're estimated to be worth, and you see the price before you pay.

Then two reports on what changed, at day 30 and day 60.

  1. 1

    We shop the way a new customer would.

    Your website, your listing, your reviews, and the businesses nearby. Public information only.

  2. 2

    One angle, free, within one business day.

    What to do, what it's worth, how to do it, and the evidence.

  3. 3

    Four more, if you want them.

    $199, $499 or $999 total, depending on what the five are estimated to be worth to you in a year. You see the price before you pay.

  4. 4

    At day 30 and day 60, we check.

    Your pages, your reviews, and where you show up when a new customer looks for what you do. A short report each time.

What one angle looks like

Two finished angles. Neither business is a client.

Atlanta Dentistry by Design, Atlanta, GA

What's working

The services and CEREC pages both promise a crown placed in a single visit.

Not yet

The Crowns page describes two appointments and a two-week temporary crown. For comparison, 19th Street Dental's page says one visit.

You can

Book more same-day crowns by matching the Crowns page to the one-visit crown already on offer.

Estimated worth

4 crown visits

By day 60, booked on the referral code. No crown price is published here or nearby, so the measure is visits, not dollars.

  1. Day 0

    The new Crowns page goes live

  2. Day 30

    At least 2 crown visits on the code

  3. Day 60

    At least 4

Show the steps and the evidence

How

  • Front desk, 10 minutes: add a referral code for crown visits.
  • Web person, 40 minutes: put the new heading and opening at the top of the Crowns page. It's written.
  • Office manager, 15 minutes: save a dated copy of the page before and after.

The evidence

The CEREC page and the services page say a crown in a single visit. The Crowns page, titled "Same Day Crowns", says "A crown procedure usually requires two appointments." Both read September 27, 2026. 19th Street Dental's crowns page says one visit.

Who stands behind it

MARGIN is the work of Hemingway Advisory in Medford, Massachusetts. Every angle is built from public pages and listings, each fact saved with its source and date, and reviewed before it goes out. About Hemingway Advisory

The fine print, in plain words

If the angles you buy aren't worth it to you, tell us within 30 days of delivery and we'll refund you. One refund per business.

Get the first angle free